Taunting The Competitor
This picture is from a couple months ago, but this is pretty much what I saw this morning after dropping my girls off at school and heading East on Route 9. The difference this morning, however, was that the banner was flying over the headquarters of EMC in Westborough and read, “We {Heart} Data, Watch Out EMC!”.
I’m not sure there’s a measurement for this kind of “good will” advertising … although I’m told that in audits companies often try to expense these with an actual dollar value. In one sense, I guess it served it’s purpose; when I came in to work this morning we all were talking about the plane and the banner. Is it going to make me think of them when I next need to buy a server? I don’t know. I’m thinking more about the money spent on the plane while SUN still is not profitable and wondering if this helps.
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