Another Kind of Blogging
When we talk about blogging, we most often make the assumption that blogging requires writing. This is important espeically when we talk about whether or not senior management should be blogging. While there are many reasons for these folks to blog, they only should be doing so if they have something valuable to offer their audience (customers in most cases) and if they can clearly articulate those messages. However, there is another kind of blogging that may be appropriate for not only these senior folks but also anyone with expert knoweldge in a given field or topic area.
Using a blog as a source for aggregation of content can be hugely valuable and monetized. I found this morning a blog on asset management which was merely a collection of links and headers to excellent content on the subject. When you visit these pages, the first chunk of real estate is populated with some advertising, and then below you find all that good content gathered and compiled for you. No other editorial content is included. If the person developing and maintaining these links is known to be expert in this field, this “blog” becomes hugely valuable to those needing this kind of information. (This informaton also is syndicated and as such can be loaded into your feed reader.)
For content experts who perhaps are not willing or able to write well on a topic, this aggregation of subject content can be valuable and profitable.
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