I recently took some time off from blogging. Work, school, and family got the better of my time and I found it hard to even read other blogs (often fuel for writing my own). I came back from vacation last week committed to writing again on a regular basis.
And parallel to this thought, I found some great posts by my blog-pal Steve Borsch. I have been reading Steve for a few months now and find him very knowledgeable, inquisitive, and always interesting. (I actually found his blog because of a reference from David Churbuck’s blog.) Steve has been writing this past week about why we blog, what it means, and why we should be doing it. It resonates because with this time off I have I was wondering why it was so important for me to get back to writing my own blog.
In the first post I read this week, Steve is speaking to the power and importance of his blog to his life and business. Many people have found Steve specifically because of his blog and what he writes; it has worked better for him than a resume or job posting. People find him, read him, and realize here is a guy they should be talking to. (In fact, Steve and I exchanged emails about posts we’d both written regarding CMS offerings and the lack of middle ground in that space. I won’t say we’re friends but we now know of each other.)
In the second post, he illustrates one of the most powerful community aspects of blogging: reading and linking to one another. This is basically how I have built out my Bloggers list as well as found content to write about. I found Steve by reading of him in Churbuck’s blog, I found Griff Wigley’s blog today because I was reading Steve, I found lots of bloggers still needing my attention on Griff’s blog. And on it goes.
There also is the attention your blog can get you when looking for work. Currently, I am interviewing and meeting lots of new people every week. Not only do I provide my resume and references, I make sure to note my blog. While I have been lax in writing more about technology lately, I want people to come to my site and read what I think of publishing and technology and community and the trends within these spaces. Like Steve says, writing helps you to clarify your thinking. And as David mentions, it helps to keep a journal of your thinking, like a public notebook. (David not only writes brilliantly of marketing and clamming strategies, but his blog also has evolved into a travel log for his recent trips to China and Europe.) In addition to technology, my blog now documents my children and the big events in their lives as well.
So, with this post I remind myself why I so much enjoy doing this. I also refocus my efforts and get back to writing about CMS systems, feed aggregation, and innovative management practices.